Alt tags are a bit of HTML code that helps search engines understand what pictures, videos and other media are on your page. Every page on your website will have a bit of HTML code that is called the “title tag”. They act as the first signal to search engines and to users what the page is about. When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page.
Start driving revenue with WebFX’s on-page SEO service plans
A CDN caches your website files on a global network of servers. When a user wants to access your website, the CDN will route the request to the server that is the closest to the user. AltTextGenerator is a free instant AI alt text generator that you can use to automatically generate high-quality alt text for images using advanced artificial intelligence. The remainder of the header tags should be used to further subdivide the sections you created using the H2 tags. For example, instead of only targeting “running shoes”, you can add variations of this keyword such as “best running shoes”, “nike running shoes”, “shoes for women”, etc.
- For example, few years ago I partnered with BuzzSumo to create this content marketing study.
- So, meeting search intent isn’t just good for the user—it’s good for your business, too.
- Each page should have a unique H1 that describes the main topic of the page, this is often automatically created from the title of a page.
- But you don’t need to write an amazing description 100% of the time.
- Specifically, you want to link from high-authority pages on your site to pages that need a boost.
Your content should be based on Experience, Expertise, Authoritativeness, and Trustworthiness. Following these principles will give you confidence that your content meets Google’s quality and relevancy SEO Anomaly standards. At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations! You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months.
Use Creative, Keyword-Optimized Meta Descriptions
Duplicate product URLs are something of a legacy issue – most modern Shopify themes don’t use “product within collection” URLs, precisely because they’re bad for SEO. And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly.
Tools
If the person has to close your pop-up to read/scroll your content – the pop-up is intrusive and must be disabled. Having a responsive, mobile-friendly site is a must if you want to rank. In 2015 Google began to penalise sites which aren’t mobile friendly.